In our eyes, “beauty” is synonymous with uniqueness: free from stereotypes and a far cry from restrictions and fashions that just vanish. Our work extols elegant diversity and everyone’s freedom to express their personal style.
Substance and form, outward appearance and inner being are opposite ingredients needed for a perfect balance of contrasts. For us, beauty offers a congenial way to perceive oneself and one’s own body as a harmonious whole that cannot exist without wellbeing.
With an editorial staff that is always studying and selecting new trends and a research team that proposes new collections and services, K-NOW is our magnifying glass on the world. For hair stylists, it is a work method, an approach and progress; for everybody else, it is a hub of creativity, culture and aesthetic excellence.